Foreign branding --gaijin--
Being called a 'gaijin' is not unusual or harmful, says Cai Evans
The best reason for not blowing your gasket when you hear yourself called a gaijin, however, is to remember that it's your word now -- if you have the guts to claim it. Think of it this way: The longer we stay offended by this tag, the longer it will be used by some as a tool to keep us in our place, as it were. Yet the sooner we embrace it as a badge of honor, the sooner it will lose its power to denigrate and oppress.
A quite interesting article about the term "gaijin" and its application to "outsiders" living in Japan, and the manner in which the outsiders can or are forcing the term's connotations. Taking the power back.