Go Jump in a Lakoff
Democrats' quest to figure out how to relate to voters in the American heartland has brought them to--where else?--Berkeley. The San Francisco Chronicle reports the party is seeking advice from George Lakoff, a professor of linguistics and cognitive sciences at the University of California, who "is a hot item in liberal circles these days as he argues Democrats must develop a message that resonates more deeply with voters"...Lakoff suggested that instead of talking about how Bush had run up the national debt, Democrats should label it a "baby tax''
More on Lakoff and the Democrats. I think I might be inclined to agree with James Taranto on this one. If the Democrats really want to identify with the flyover redstate voters, hiring a consultant from Berkeley is probably not the best way to do it. They'd be better off hiring someone from Texas A&M or Purdue or somewhere red. And anyway, "baby tax"? I'm afraid I have to rank that down there with Kerry's "W is for Wrong". And, while I am of course nowhere near the linguist that the great Lakoff is, I always thought euphemisms tended to fade to dysphemisms pretty quick anyway. Who knows, maybe it will work. Maybe not.