Ad Regulators Warn FCUK Again for Double Entendre
LONDON (Reuters) - UK advertising regulators signaled a weariness of the double entendre used by French Connection to sell its FCUK brand and warned the clothing chain again, this time over a promotion for its line of fragrances.
In an ad placed for French Connection by Zirh International in the Boots pharmacy chain's magazine, a picture of a young couple sitting on a bed in their underwear included fold-out samples of perfume with the phrases "open here to try fcuk her" and "open here to try fcuk him."
Hmmm. This article might be interesting in terms of meaning and intention. Or, it might just be a waste of bandwidth.